In Europe, British Airways, Iberia, and Icelandair were the 757's largest mainline customers, while other carriers such as Lufthansa rejected the type as too large for their narrow-body aircraft needs.
Many European charter airlines, including Air 2000, Air Holland, and LTU International, also acquired the twinjet for holiday and tour package flights in the late 1980s.
In Asia, where bigger aircraft were commonly preferred because of large passenger volumes, the 757 found fewer orders. A 1982 sales demonstration was unable to attract a purchase from potential customer Japan Airlines, and the first Asian customer, Singapore Airlines, sold its four 757s in 1989 in favor of standardizing on the 240-seat wide-body Airbus A310, just five years after debuting the type on Indonesian and Malaysian routes.
The 757 fared better in China, where following an initial purchase by the Civil Aviation Administration of China (CAAC) in 1987, orders grew to 59 aircraft, making it the largest Asian market.
Operators such as China Southern, China Southwest, Shanghai Airlines, Xiamen Airlines, and Xinjiang Airlines used the 757 on medium length domestic routes.
Boeing Commercial Airplanes
February 19, 1982
January 1, 1983 with Eastern Air Lines
Delta Air Lines
757-200: US$65 million (2002)
757-300: US$80 million (2002)